4 "Hacks" for Our Bestselling Products July 27, 2021Efiya Asabi Multiple ways to use a single product? Dope. Easy ways to save money? Cool. Added ways to get us lookin' and feelin' our best? Sign us up! We're committed to...
Summer: Expansion, Growth, Creativity, and REST! July 26, 2021Efiya Asabi header image via Dahlia Dandashi / IG: @dahliadandashi Summer is all about expansion, growth, activity & creativity. But are we prioritizing rest, too? Hell yes. We feel the weight of summer – both for...
5 Key Ingredients and Why We Use Them July 19, 2021Efiya Asabi At IYOBA, we are committed to sourcing the finest quality natural ingredients we can get our hands on. Our all-natural products feature nourishing ingredients that are consciously added to our formulas...
Healthy Skin Starts Within June 10, 2021Efiya Asabi Our skin encounters a host of toxins, organisms, and physical stresses every day. Skin is more than just a physical barrier, it is an active immune system organ. As such, it's...
Our 3-Step Routine for Hyperpigmentation June 10, 2021Efiya Asabi Hyperpigmentation + Discoloration? 3 Steps for Brighter, More Even Skin Hyperpigmentation and discoloration are common, usually harmless conditions that can be caused by a variety of different factors including sun exposure, hormonal...
Summer Wellness Tips June 10, 2021Efiya Asabi Stress, excessive heat, and an unbalanced diet can lead to dehydrated skin, dull hair, and all kinds of inflammation. Our physical well-being, mental health, and spiritual practices all play a role...
3 Things You May Not Know About Peppermint May 17, 2021Efiya Asabi Every moment is a fresh beginning. Spring is all about new beginnings and fresh starts. For this week's plant relative, we are featuring MINT! Most of us know mint as...
The Fire Cider Recipe We Swear By May 12, 2021Efiya Asabi WELLNESS IS YOUR BIRTHRIGHT. How are you meeting each day with a commitment to put your health and well-being first? Often, the buildup of stress, frustration, anger, and anxiety ––...
The Magic of Castor Oil May 12, 2021Efiya Asabi Chances are you've heard about castor oil, but do you know about all the different uses and benefits this incredible ingredient offers? Castor oil comes from the castor bean, a...
3 Favorite Uses for Nettles May 12, 2021Efiya Asabi To know nettles is to be dazzled by its profound virtues and its wide array of uses. Often mistaken for a weed (as many medicinal plants are), nettle –...