5 ways to remedy dry skin in the fall October 13, 2021Efiya Asabi If your skin has been feeling extra dry, cracked, or flaky these days, you're certainly not alone. Autumn air is colder and drier, and the humidity drops significantly leaving our...
Summer to Fall: Shifts & Transitions September 20, 2021Efiya Asabi As we transition from summer to fall, we're in that vital in-between time where we return to center so we can pivot. Autumn reminds us of lessons around change –...
Loving Your Luscious Locks 101 September 07, 2021Efiya Asabi Whether you wear your hair in braids, waves, knots, locs, up, down, or however you rock your crown – we got some tips for you. MOISTUREMaking sure your hair stays moisturized...
Summertime Offerings to Boost Well-being August 09, 2021Efiya Asabi Cooling Herbal Tea Sometimes we need a little extra support to help cool down our bodies from the heat of summer. This summertime sipper incorporates hibiscus, mint, and some honey...
4 "Hacks" for Our Bestselling Products July 27, 2021Efiya Asabi Multiple ways to use a single product? Dope. Easy ways to save money? Cool. Added ways to get us lookin' and feelin' our best? Sign us up! We're committed to...
Summer: Expansion, Growth, Creativity, and REST! July 26, 2021Efiya Asabi header image via Dahlia Dandashi / IG: @dahliadandashi Summer is all about expansion, growth, activity & creativity. But are we prioritizing rest, too? Hell yes. We feel the weight of summer – both for...
5 Key Ingredients and Why We Use Them July 19, 2021Efiya Asabi At IYOBA, we are committed to sourcing the finest quality natural ingredients we can get our hands on. Our all-natural products feature nourishing ingredients that are consciously added to our formulas...
Healthy Skin Starts Within June 10, 2021Efiya Asabi Our skin encounters a host of toxins, organisms, and physical stresses every day. Skin is more than just a physical barrier, it is an active immune system organ. As such, it's...
Our 3-Step Routine for Hyperpigmentation June 10, 2021Efiya Asabi Hyperpigmentation + Discoloration? 3 Steps for Brighter, More Even Skin Hyperpigmentation and discoloration are common, usually harmless conditions that can be caused by a variety of different factors including sun exposure, hormonal...
Summer Wellness Tips June 10, 2021Efiya Asabi Stress, excessive heat, and an unbalanced diet can lead to dehydrated skin, dull hair, and all kinds of inflammation. Our physical well-being, mental health, and spiritual practices all play a role...
3 Things You May Not Know About Peppermint May 17, 2021Efiya Asabi Every moment is a fresh beginning. Spring is all about new beginnings and fresh starts. For this week's plant relative, we are featuring MINT! Most of us know mint as...
The Fire Cider Recipe We Swear By May 12, 2021Efiya Asabi WELLNESS IS YOUR BIRTHRIGHT. How are you meeting each day with a commitment to put your health and well-being first? Often, the buildup of stress, frustration, anger, and anxiety ––...