IYOBA™ products have always been rooted in healing and care. Starting in 1999 as a mother’s journey to heal her son, founder Efiya Asabi was on a mission to find a more natural solution to treat her child's eczema after realizing that the artificial ointments that were being prescribed were not improving his skin condition. The chemicals were too harsh. With determination, knowledge, and recipes inherited from her mother and grandmother, Efiya began experimenting in her kitchen to find a solution that would soothe his skin. She created what is now known as her famous Oatmeal artisan soap. As she started seeing results, she also discovered her passion for crafting natural home remedies. Today, our passion is fueled by results our customers can see too. We are proud to dedicate our success to loyal customers who share our values and trust in wholesome natural care products handmade with love.
Our offerings include our bestselling probiotic deodorant, hair moisturizers and conditioners, natural hair styling creams, body butters, artisan soaps, sugar scrubs, bath bombs, and home care products.
Each product is handmade using natural, cruelty-free ingredients that nourish hair and skin while respecting the environment. We make soaps in small batches in order to preserve the quality of each bar.