Articles

Clean Beauty Starts with all-natural ingredients.Your skin is the largest organ of your body, and it's important to take good care of it by using natural ingredients that will not...

Y'ALL ASKED, SO HERE IT IS 😚: Efiya's 4-step Routine for Radiant Skin STEP 1: Gently cleanse with a mild soap – I ❤️ the Tomato Face Soap and have been using it...

When's the last time you took a few minutes out of your day to give your body some extra love? Try these easy relaxation techniques to ease stiff muscles, reduce...

When it comes to all-natural hair products for natural hair, our philosophy is this: simple is best. We love it when we can pronounce all of the ingredients found in...

Been thinking about going natural?See why our best-selling Probiotic Deodorant has been featured in The New York Times and GQ!  Pro Tip:If you're transitioning to natural deodorant, use our Detox...

Some folks might say oatmeal is boring.  We are definitely not those people.When it comes to the simple oat, we STAN – and here's why: Oats are one of the healthiest grains on...

🌼 Energizing Spring Bath Ritual 🌼 Spring is the season of rebirth and renewal, and also a time for transitions and rooting in. As we witness the natural world around us,...

Can you feel it in the air?The first blooms are already starting to color the earth and the sun is blessing us with longer days. Spring is in the air...

We like our products like we like our friends: non-toxic! From the food we eat and products we use to the people we invite into our lives –– we like the...

For many of us, the shift into winter's darker days and colder nights can bring about fatigue, low energy, and general discomfort. Our body's circadian rhythm and hormones are disrupted, impacting our sleep,...

What brings you comfort? We've been thinking a lot about comfort lately – especially as we notice signs all around us telling us to slow down, take pause, and take...

We've partnered with a big-named retailer to distribute IYOBA products in 120+ stores by early 2022! Our goal is to make our high-quality all-natural products more available to you while creating local...