Tips for Transitioning to Natural Deodorant May 17, 2022Efiya Asabi Been thinking about going natural?See why our best-selling Probiotic Deodorant has been featured in The New York Times and GQ! Pro Tip:If you're transitioning to natural deodorant, use our Detox...
A Tribute to the Humble Oat May 09, 2022Efiya Asabi Some folks might say oatmeal is boring. We are definitely not those people.When it comes to the simple oat, we STAN – and here's why: Oats are one of the healthiest grains on...
Energizing Spring Bath Ritual March 22, 2022Efiya Asabi 🌼 Energizing Spring Bath Ritual 🌼 Spring is the season of rebirth and renewal, and also a time for transitions and rooting in. As we witness the natural world around us,...
5 Tips for Skin Care in Spring March 21, 2022Efiya Asabi Can you feel it in the air?The first blooms are already starting to color the earth and the sun is blessing us with longer days. Spring is in the air...
We Like Our Products Like We Like Our Friends: Non-Toxic! February 16, 2022Efiya Asabi We like our products like we like our friends: non-toxic! From the food we eat and products we use to the people we invite into our lives –– we like the...
Seasonal Wellness Tips for Winter Blues December 15, 2021Efiya Asabi For many of us, the shift into winter's darker days and colder nights can bring about fatigue, low energy, and general discomfort. Our body's circadian rhythm and hormones are disrupted, impacting our sleep,...
Comfort Recipe: Spiced Vegan Sweet Potato Soup October 26, 2021Efiya Asabi What brings you comfort? We've been thinking a lot about comfort lately – especially as we notice signs all around us telling us to slow down, take pause, and take...
Support IYOBA's Kiva Loan Campaign! October 15, 2021Efiya Asabi We've partnered with a big-named retailer to distribute IYOBA products in 120+ stores by early 2022! Our goal is to make our high-quality all-natural products more available to you while creating local...
5 ways to remedy dry skin in the fall October 13, 2021Efiya Asabi If your skin has been feeling extra dry, cracked, or flaky these days, you're certainly not alone. Autumn air is colder and drier, and the humidity drops significantly leaving our...
Summer to Fall: Shifts & Transitions September 20, 2021Efiya Asabi As we transition from summer to fall, we're in that vital in-between time where we return to center so we can pivot. Autumn reminds us of lessons around change –...
Loving Your Luscious Locks 101 September 07, 2021Efiya Asabi Whether you wear your hair in braids, waves, knots, locs, up, down, or however you rock your crown – we got some tips for you. MOISTUREMaking sure your hair stays moisturized...
Summertime Offerings to Boost Well-being August 09, 2021Efiya Asabi Cooling Herbal Tea Sometimes we need a little extra support to help cool down our bodies from the heat of summer. This summertime sipper incorporates hibiscus, mint, and some honey...