VOGUE MAGAZINE UK
Vogue Retail: Beauty Buys That Will Give You A Summertime Glow
IYOBA’s herbal hair mist featured in “Vogue Retail: Beauty Buys That Will Give You A Summertime Glow”
GQ MAGAZINE UK
GQ Shops: GQ's ultimate gift guide
IYOBA’s best-selling probiotic deodorant featured in “GQ Shops: GQ's ultimate gift guide”
ART & LIFE WITH EFIYA ASABI
CEO Efiya Asabi in conversation about her journey, starting her business, and her advice to other creatives.
25 Things You're Probably Going To Want For Your Next Day Off
IYOBA’s Detox Charcoal Eucalyptus Soap featured in Buzzfeed article: “25 Things You're Probably Going To Want For Your Next Day Off”
WE BUY BLACK
4 Black Owned Deodorant Brands
IYOBA’s best-selling probiotic deodorant featured in “4 Black Owned Deodorant Brands”
BLACK WOMEN TAKE LEAD IN STARTING NEW BUSINESSES
Founder Efiya Asabi featured in “Black Women Take Lead in Starting Businesses”
A SHORT DOCUMENTARY
BLACK OWNED BEAUTY
A short documentary exploring Black-owned beauty supply stores and the people who own them in Oakland, California.
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